The clear electric market leaders
Accounting for massive 50% of all electric motorcycle and scooter registrations in April, Super Soco is dominating the market to not only become the fastest growing electric motorcycle brand, but the fastest growing brand in the sector, period. Backed up with official industry statistics released by the Motorcycle Industry Association (MCIA), we’re proud to be expanding faster than any other brand in the segment – and this includes petrol-powered motorcycles and scooters too.
The April results shouldn’t come as too much of a surprise though; with over a third of all electric motorcycles and scooters registered in 2021 so far being a Super Soco. To follow this, our 125cc-equivalent CPx scooter, which was launched in the UK last year and is hailed as the ultimate commuting machine, has become the top-selling electric model and the eighth best-selling powered two-wheeler overall of the year so far.
The events of the past year have forced many consumers to rethink the way in which they approach transport. What may have been instigated by the need for a safer way to travel during a pandemic situation, is now evolving into the realisation that two-wheels offers far-reaching benefits as an alternative day-to-day mode of transport.
In the case of Super Soco and the electric market, the additional benefit is of course the green credentials, with the more environmentally conscious opting for a machine that does not emit polluting gases and which costs considerably less to run. Our model range also offers a bike to suit all riders, whether they’re new to two wheels and after an accessible, easy-to-ride option, or an existing biker seeking an efficient and cost-effective commuting machine.
The recent announcement of a Santander finance offer on the full model range has only served to increase the popularity of Super Soco, giving customers even more affordable access to electric transport. As 2021 and the boom in electric motorcycle and scooter registrations continues, Super Soco is looking set to become the true market leader in terms of changing the face of urban transport.